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Zolitur and Roatán's municipality held a workshop bringing together public officials, private businesses, and tourism operators to commit to environmental conservation and sustainable development that protects the island's natural attractions.

Tourism Minister Andrés Ehrler unveiled the "Vámonos a Honduras" campaign targeting 15,000 Salvadoran visitors during El Salvador's Semana Agostina holiday (August 1–6), using billboard, border-zone, and digital advertising to promote new Honduran destinations.

The 13th annual Gracias Convoca arts and culture festival will run July 1–4 in the western city of Gracias, expecting 25,000–30,000 visitors for concerts, Lenca cultural exhibits, regional cuisine, and performances headlined by Argentine band Los Pericos.

San Pedro Sula's 34th annual Feria Juniana will feature 500 vendors, live World Cup broadcasts, music, food, and entertainment across ten days, with organizers projecting 300,000 visitors and about 150 million lempiras in economic activity.

Copán Ruinas will hold its tenth annual Guacamaya Fest from June 26–28, celebrating Honduras's macaw-conservation efforts and cultural heritage, with 12 red macaws to be released on June 28 as part of a decade-long initiative that has freed over 120 birds.

Two Canadian airlines will launch flights to Roatán's international airport starting November or December, Tourism Minister Andrés Ehrler said, aiming to boost visitor arrivals from Canada.

Central American tourism agencies signed an agreement to develop multi-country tourist circuits connecting Guatemala, Honduras, and El Salvador, aiming to boost regional connectivity and position the region as a competitive international destination.

Carnival Corporation has introduced LNG refueling capability in Latin America and the Western Caribbean by refueling the Carnival Jubilee at Isla Tropicale in Roatán, supporting the company's decarbonization strategy while officials say it strengthens Honduras's role in regional maritime energy.