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Honduras's October 2–11 Morazán holiday brought 1.6 million travelers nationwide and generated L769 million (about $31 million) in economic activity, with overnight stays at tourist destinations up 43 percent, Tourism Minister Andrés Ehrler reported.

Honduras's Morazán Week holiday began with lower-than-expected passenger traffic at major bus terminals, though authorities project over 500,000 travelers will move throughout the week, generating roughly L600 million ($24 million) for transport, hotels, and tourism-linked businesses.

A national security and emergency operation will run October 2–12 as Honduras's Morazán Week holiday draws an estimated 500,000 travelers; multiple agencies will staff checkpoints on highways, beaches, and tourist sites.

Tourism Minister Andrés Ehrler said visitor arrivals grew over 18% in the first half of 2026, projecting year-end tourism revenue of $820–840 million, up from $780 million in 2025, with the sector supporting over 300,000 direct jobs.

Tourism officials project that Honduras's Morazán Week holiday (October 7–10) will attract around 500,000 domestic travelers and generate roughly L600 million (about $24 million) in economic activity across hotels, restaurants, transport, and tour operators.

More than 15,500 Salvadorans entered Honduras during the August holiday week, a 31% increase over the same period last year, generating approximately $1.2 million in foreign exchange for the country, according to Tourism Minister Andrés Ehrler.

Honduras's Cacao Ecotourism Route (RETCACAOH) connects family-run cacao farms, natural reserves, and tourism parks across the country where visitors can learn chocolate production from harvest to finished product, with the government and farmers aiming to diversify rural incomes through sustainable agritourism.

Tourism Minister Andrés Ehrler unveiled the "Vámonos a Honduras" campaign targeting 15,000 Salvadoran visitors during El Salvador's Semana Agostina holiday (August 1–6), using billboard, border-zone, and digital advertising to promote new Honduran destinations.