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Honduras recorded a 9.8% increase in overnight tourists and a 19.6% surge in cruise passengers, with cruise traffic emerging as a major driver of tourism growth.

Tourism Minister Andrés Ehrler unveiled the "Vámonos a Honduras" campaign targeting 15,000 Salvadoran visitors during El Salvador's Semana Agostina holiday (August 1–6), using billboard, border-zone, and digital advertising to promote new Honduran destinations.

Roberto Díaz del Valle, a leading hotel operator, says rising electricity tariffs are squeezing operating costs and threatening hotel revenues, while warning that reforms to energy law alone will not solve ENEE's crisis.

Five Honduran state institutions signed a cooperation agreement to promote open-skies policies, modernize border services, and revive regional tourism projects including the Mayan World Program, while maintaining national security standards.

Honduras is hosting the Third Ibero-American Tourism Forum, bringing together regional representatives to promote tourism cooperation, share experiences, and develop tourism as an economic driver.

The Expo HORECA Honduras platform, which drew over 5,000 professionals at its previous edition, officially launched to promote innovation and training for hotels, restaurants, and cafés across the country.