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COHEP will hold the 2027 Human Resources Expo on January 28 in Tegucigalpa, bringing together national and international experts to discuss productivity, leadership, and artificial intelligence, with networking and recruitment opportunities for businesses.

The first Digital Business Competitiveness Index shows Honduras's 156 surveyed companies scored 58.7 of 100 on digital maturity, with 59% already using generative AI tools but only 11.9% having a documented strategy to integrate the technology.

Honduras is adopting artificial intelligence in industry but remains behind regional peers due to gaps in infrastructure and advanced skills, with companies using AI mainly for automation of physical tasks rather than complex model development.

Cheetah Research AI, an artificial-intelligence research tool developed by the Honduran firm Marketing Total, was chosen by Greenbook to showcase at its 2026 Insights Tech Summit, marking recognition of Honduras-based technical innovation competing at international standards.

More than 5,000 small and medium-sized enterprises in San Pedro Sula are set to create free e-commerce websites on July 4 using AI-powered tools, part of a national initiative to help Honduran businesses reach digital markets and improve sales.

A relaunched national plan, backed by the government and tech firm KOLAU, will let more than 10,000 micro and small businesses create an AI-powered online store free in about one minute, officials say.